Reigning champion Naomi Osaka has lit up Queens earlier than launching her US Open protection.
The four-time Grand Slam champion returned to her roots immediately—the tennis courts at Detective Keith L. Williams Park in Jamaica, Queens the place she and her older sister, Mari Osaka, grew up enjoying—to ship a significant makeover for the tennis group.
Extra: High 10 Takeaways US Open Girls’s Draw
Osaka, her sister Mari Osaka and BodyArmor Lyte refurbished the tennis court docket services as a approach to convey its US Open partnership to life past the event and encourage younger athletes within the native Queens group the place Osaka received her begin.
Along with an entire overhaul of the particular tennis services, BodyArmor collaborated with Mari Osaka on the event of a daring art work bordering the courts that includes colours and symbols which can be significant to the tennis champion. To convey Naomi and Mari’s artistic imaginative and prescient to life, BodyArmor tapped New York graffiti artist, Mast, who helped embody the colourful spirit of the group.
“I’ve seen first-hand how enjoying sports activities can have a optimistic impression on child’s lives,” stated Naomi Osaka. “It’s been extraordinarily gratifying to collaborate with BodyArmor on revitalizing the exact same tennis courts that I grew up enjoying on.
“And the truth that BodyArmor can also be a Queens based mostly firm makes this initiative even cooler and extra significant to me. The replace to those courts means a lot—native excessive faculties use these for observe and competitions, the group comes right here to play—the advantages can be lengthy lasting.”
Born in Osaka, Japan to a Japanese mom and Haitian father, Osaka’s first Grand Slam expertise got here as a child rising up in New York attending the US Open.
“I used to be born in Osaka. I got here to New York once I was three,” Osaka stated in a previous US Open interview. “I moved from New York to Florida once I was, like, eight or 9, after which I’ve been coaching in Florida since.
“My dad’s Haitian, so I grew up in a Haitian family in New York. I lived with my grandma. And my mother is Japanese. I group up with the Japanese tradition, too.”
To formally unveil the brand new courts, BodyArmor partnered with Naomi Osaka’s basis, Play Academy, to host “LYTE Up the Courts” a youth tennis clinic that includes contributors from New York-based tennis organizations.
On a sticky summer time day in Queens, the children participated in a number of drills engaged on groundstrokes, volleys and serves in addition to enjoying video games. Osaka hit, supplied some ideas and chatted with group children immediately through the official unveiling of the courts.
“Via our partnership with Naomi Osaka, BodyArmor has been in a position to give again to the Queens group, which holds a particular place in our hearts,” stated Michael Fedele, Vice President of Advertising and marketing at BodyArmor. “With the ability to help this mission is far greater than the renovation itself. With the brand new courts, we’re not solely in a position to present an upgraded facility for the subsequent era of tennis gamers, we’re additionally investing in the way forward for the group we name dwelling.”
In 2020, BodyArmor Lyte introduced its multi-year partnership with the US Tennis Affiliation (USTA) which named BodyArmor Lyte because the Official Sports activities Drink of the US Open Tennis Championships.
Picture credit score: BodyArmor