MARTINSVILLE, Va. — Martinsville Speedway and Draft Top are partnering on a multi-year entitlement sponsorship for the penultimate race of the NASCAR Xfinity Series Playoffs Oct. 31. The official name of the race will be the Draft Top 250.
“Draft Top is a brand that is moving at the speed of race cars at Martinsville Speedway to change how people around the nation drink from a can,” said Martinsville President Clay Campbell. “We welcome Draft Top to NASCAR at Martinsville Speedway and look forward to showcasing this innovative product to our loyal race fans.”
The Draft Top 250 is part of the NASCAR Playoffs Weekend at Martinsville. The penultimate race of the Xfinity Series season will set the final four drivers competing for the series title at the NASCAR Championship Weekend at Phoenix Raceway Nov. 6-8.
The Draft Top 250 will be televised nationally on NBC and broadcast on MRN and its network of nationwide affiliates, in addition to SiriusXM NASCAR Radio.
“The Draft Top team is thrilled to ‘Paperclip’ this partnership with NASCAR and the Half Mile of Mayhem that is Martinsville Speedway,” said Sean Kelly, Co-Founder of Draft Top. “We know canned beer is a big part of the culture of NASCAR and we are excited to elevate that experience for the fans.”
Draft Top set out to change the experience of drinking great quality beverages out of cans. The same beer, wine or soda can taste inferior to its glass counterpart, because of the aluminum blocking a person’s sense of smell.