The match updates can even simulcast on Bloomberg Radio
Starting right now, Bloomberg Tv & Radio and Tennis Channel will produce and trade unique day by day information updates, to air each Monday by means of Friday in the course of the Western & Southern Open in Cincinnati (Aug 16-20, 2021) and the US Open in New York Metropolis (Aug 30 – Sept 11, 2021).
Every morning earlier than 10:00 a.m. ET, Bloomberg Tv & Radio will current their audiences with a simulcast of Tennis Channel’s one-minute report, recapping the day gone by’s match exercise and previewing the day forward. Round 7:00 p.m. ET, Tennis Channel will air a minute-long market recap from Bloomberg Tv & Radio. The day by day packages, solely produced for Tennis Channel and Bloomberg Tv & Radio’s respective audiences, shall be offered by every community’s on-air expertise.
“The pure synergy of pursuits amongst Bloomberg Tv & Radio and Tennis Channel’s audiences gives the right alternative to ship information and data benefitting our respective viewers and listeners,” stated Al Mayers, World Head of Bloomberg Tv and Radio.
“Bloomberg Tv & Radio and Tennis Channel attain comparable audiences, and we predict content material that retains each knowledgeable of what’s taking place in tennis and within the monetary business shall be properly acquired,” stated Neil Roberts, govt director, advertising, Tennis Channel. “We’re actually pleased to launch this trade with Bloomberg Tv & Radio throughout two of the summer season’s most essential tournaments.”
This 12 months marks the primary time Tennis Channel would be the unique U.S. tv and streaming residence of the Western & Southern Open. As a males’s ATP Masters 1000 and ladies’s Premier 5 competitors, it awards extra rankings factors than most occasions on the annual professional calendar. The match is understood for its sturdy area of top-ranked males’s and ladies’s gamers from all over the world who, along with looking for rankings factors, use Cincinnati to get acclimated to the identical time zone and courtroom floor they’ll face on the subsequent US Open. Tennis Channel’s first-ball-to-last protection will embody greater than 70 hours of matches on tv and an on-site desk for participant interviews, particular reviews, evaluation and commentary.