Black Friday starts today for Walmart customers

Charisse Jones , USA TODAY For Walmart shoppers, the post-Thanksgiving Black Friday shopping frenzy starts today, Thursday. After midnight, shoppers who have downloaded the Walmart app can grab some Black Friday specials, including a $79 seven-foot trampoline, an Acer laptop for under $300, and a 65-inch Hitachi 4K Ultra HDTV . The offerings are just a […]

, USA TODAY

For Walmart shoppers, the post-Thanksgiving Black Friday shopping frenzy starts today, Thursday.

After midnight, shoppers who have downloaded the Walmart app can grab some Black Friday specials, including a $79 seven-foot trampoline, an Acer laptop for under $300, and a 65-inch Hitachi 4K Ultra HDTV .

The offerings are just a hint of what’s to come. Most of the discounts will become available at 12:01 a.m. Thanksgiving day, with the in-store “doorbuster” specials kicking off at 6 p.m. that evening.

With some shoppers griping about the bait and switch at some retailers that advertise a dea,l but have so few items they’re gone in minutes, Walmart says it will make sure it’s well stocked. The world’s biggest retailer says it will have nearly 2 million tablets and computers, 3 million video games and and over 1.5 million TVs at the ready for purchase in store and online.

Though some retail watchers have said that Black Friday is losing some of its luster, with shoppers grabbing deals on Cyber Monday and even Thanksgiving Day, Walmart says that the traditional kick off to the holiday shopping season remains a main event.

“I don’t expect to see any kind of decline (on) Black Friday,’’ said Steve Bratspies, chief merchandising officer for Walmart U.S.  Though shopping via keyboard continues to increase, “traffic continues to grow in the stores while we continue to grow our online business.’’

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